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Posts Tagged "Kendra Lee"


When their KPIs don’t recognize the importance of consistent prospecting follow-up to reach target contacts, you’re not only setting yourself up to lose a potentially good rep, you are also directly impacting your prospecting success.This attitude toward prospecting calls is why so many new business development reps and appointment setters fail. They give up too soon. by Kendra Lee Today I was working with a client setting KPIs (key...

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There’s a fine line between providing a prospect with information that will peak their interest and giving out vital information that they could potentially run with on their own. Giving away too much results in contacts having little interest or need to follow up. And that results in – you guessed it – total silence. by Kendra Lee One of the biggest challenges in selling is trying to keep contacts engaged when you’re prospecting....

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In sales, it’s easy to find other more critical things that need to be done – progressing real opportunities already in the sales funnel, writing proposals, checking in with current customers. If you don’t call, your prospects don’t care. In fact, they are glad you didn’t interrupt their day! by Kendra Lee Early in my sales career I sold to law firms, working directly with the senior partners to show them how technology could help...

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by Kendra Lee Most business professionals understand the value of a big, engaged following on Twitter. After all, the more people you’re able to reach, the more likely it is that you’ll start meaningful conversations and, over time, generate higher quality leads. Many people also assume that if they can’t build that kind of massive following, then it’s not worth investing a lot of energy in Twitter. That’s a mistake. And here’s why:...

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Clean Up Your Email!


Posted By on Feb 19, 2016

With a dirty list you can’t even begin to evaluate if your message is on target or not. Clean it up. by Kendra Lee Your lead generation email list is one of the top four factors that cause marketing campaigns to fail.  This issue comes up in every one of my lead generation speaking engagements and many of our team’s initial strategy discussions with new clients. So let’s address it. Over the next several weeks I’ll share with you...

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