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Posts Tagged "Kendra Lee"


Clean Up Your Email!


Posted By on Feb 19, 2016

With a dirty list you can’t even begin to evaluate if your message is on target or not. Clean it up. by Kendra Lee Your lead generation email list is one of the top four factors that cause marketing campaigns to fail.  This issue comes up in every one of my lead generation speaking engagements and many of our team’s initial strategy discussions with new clients. So let’s address it. Over the next several weeks I’ll share with you...

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Numbers vs Gut Instincts

Numbers vs Gut Instincts


Posted By on Jan 27, 2015

The salesperson in me would love to be spontaneous and make decisions based on my gut instincts. But the business owner in me knows that your gut can only take you so far before you must confirm and adjust your direction based on the numbers. by Kendra Lee It’s that time of year again when we all turn to goal setting. And it’s not just because it’s the beginning of the year and people are setting New Year’s resolutions to exercise...

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By Kendra Lee Email is the new phone in today’s sales world. It’s currently one of the most effective online customer acquisition tools according to this post from Wired–ranking just behind organic search and paid advertising, but ahead of social media channels like Facebook and Twitter. There’s just one problem with the way many businesses have begun to view and deploy email as a sales tool –they’re executing campaigns without first...

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Business Emails and Emoticons :)

Business Emails and Emoticons :)


Posted By on Jun 12, 2014

By Kendra Lee By now, most salespeople understand the importance of short, sweet, and effective email subject lines. In essence, they are the gateway to better email engagement and higher response rates. If you write compelling subject lines, you stand a better chance of surviving the three-second process that we call the “glimpse factor” — the time frame in which your prospects decide whether or not to open an email. If you write...

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By Kendra Lee Recently, I heard a sales consultant tell a group of sales reps that they needed to forget about closing Q4 deals and turn their attention to laying the groundwork for 2014. The only value to Q4, this consultant argued, is that it presents an opportunity to get a jumpstart on Q1. And he was dead serious. I couldn’t believe it. Why would a salesperson treat Q4 any differently than the other three quarters of the year? The...

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