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Posts Tagged "lead generation"


Clean Up Your Email!


Posted By on Feb 19, 2016

With a dirty list you can’t even begin to evaluate if your message is on target or not. Clean it up. by Kendra Lee Your lead generation email list is one of the top four factors that cause marketing campaigns to fail.  This issue comes up in every one of my lead generation speaking engagements and many of our team’s initial strategy discussions with new clients. So let’s address it. Over the next several weeks I’ll share with you...

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By Kendra Lee Prospecting for new customers can be easy or difficult. As I’ve written in my book and dozens of articles, working at it consistently, providing value prospects, and having a little fun can go a long way toward your success. With that being said, however, I often find that salespeople unintentionally make lead generation harder than it has to be. I’m not talking about techniques you use to find new clients; I’ve given...

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You need to find prospects that are a good match for your solutions not just in need, but in size, industry and even budget. By Kendra Lee, President, KLA Group For the past two months an unknown allergy complete with red blotches and freakish itching has overtaken my life. (No, it’s not contagious.) After extensive testing, I’ve discovered that I’m allergic to dogs. Our beautiful, loving standard poodle that I walk every day, who...

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Even with their best intentions, the chances that a prospect will actually respond to your email, if they weren’t compelled to do it right away, are slim. It’s critical that you send prospecting and lead-generation emails that compel them to take action right away. by Kendra Lee You’ve taken the time to develop a great email prospecting list, crafted a brief, interesting note to send off to potential clients, and then excitedly hit...

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