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Posts Tagged "social media"


Until the obstacle of an unfriendly website is removed, then learning more about social media will probably not secure the results you want. If the ultimate goal is to drive traffic to your website, and your cyberspace storefront is not keyword rich, easy to navigate, and ladled with fresh content, you will have visitors who stay less than 10 seconds. How exactly does that increase sales? by Leanne Hoagland-Smith Each day I receive...

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by Leanne Hoagland Smith After observing an ongoing exchange in a LinkedIn discussion, I realized that there is a lot of riding a dead horse not only in social media but in business leadership, selling, marketing, organizational operations and life in general. This riding the dead horse behavior is identified by those who keep belaboring a point just to justify their own expertise or those who totally refuse to change yet want...

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By Kendra Lee More than a year ago, we wrote a client case study about the importance of putting quality ahead of quantity when it comes to lead generation.  Our client, a provider of office technology solutions to companies around the world, was using practically all means of communication to generate leads and reach out to people their sales and business development teams felt were “true prospects.” They had a highly trained sales...

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